Our Letter to the Editor policy

It is our firm intention to run any letter that any Laguna Beach resident writes to us with few exceptions.

If the subject of a letter is not a newsworthy individual, we will not publish a letter with any inkling of a personal attack.

We will not accept letters written about a business either positive or negative. It is much too easy for competitors to “create” letters about another business or
to find a person willing to write something nice about their business.

If a business is newsworthy, it is probable that we will accept such a letter.

Generally, we will only change objectionable language and will leave spelling and grammatical mistakes as they were written.

The best rule of thumb is that the decision of the editor is final. 


Don’t leave Laguna…

In 2005 or 2006 merchants were having a really bad time because two years in a row they closed Broadway during the Christmas season.

I owned My Laguna Office at the time and created these stickers. I had 5000 printed and gave them out to anyone who wanted them.

Many people had them in their store windows and their car windows.

Maybe something like these should be created again.

Tom Williams

Laguna Beach


Is this the best that Laguna can do?

Is this the best that Laguna Beach can do? Doesn’t look anything like the pictures that were circulated in the newspaper about the “great relaxation cafe type environment.” Looks more like a child’s playground. If you’ve ever

been to Europe their town square gathering areas, are cozy, artistic and used by lots of folks. My thoughts are “why bother” to upset traffic  for something like this. I was part of the yearlong or more, Laguna Vision Project. The community proposed this idea, but I guarantee it didn’t look like this. Below see what I feel would be more appropriate. 

 

Jeanine Just

Laguna Beach


Think Globally… Shop Locally

Joni Mitchell’s familiar refrain “Don’t it always seem to go, that you don’t know what you’ve got ‘til it’s gone” warns against taking the things you love for granted. And while at the time Joni was referring to paradise, trees, pure food and her boyfriend, her message resonates now for one of the key threads in the fabric of small towns, namely, local businesses. 

We do indeed live in paradise! Surrounded by an incomparable coastline and rolling hills we have wonderful neighbors and lifestyles. But a critical component of our lives and towns are the storefronts we drive past every day and the shopkeeper and employees inside that work very hard to make their dream a reality by offering you something they believe in so much that they have devoted their very lives to showing it to you. But recently the emergence of point and click shopping obscures the reality that operating a successful small business, while never an easy road, is more challenging than ever. 

But you won’t see the chairman of Amazon in the stands at the local Homecoming game, cheering on kids at a local surf contest or helping the local family that lost their home in a fire. That level of community involvement only happens when the business owner lives in your neighborhood, works down the block, plays hoops at the local park or paddles out at your local break. 

And the truth is, the vast majority of proprietors in our towns do just that. They’re sponsoring the Little League teams, manning the BBQ at the game, giving discounts to the kids when they get a good report card or just waving to you when you meet on the sidewalk. They’ve been there for years so you might even take them for granted, but trust me, they never take your patronage for granted. Not for a minute. And if they ever leave, our towns will lose a part of what makes them so special, thread-by-thread, storefront-by-storefront. It would be more than a shame… It would be tragic and we would all lose. 

So please consider doing your part to help maintain the souls of our towns. Turn off the computer, get out of your car and walk the sidewalks, our sidewalks, to rediscover the incredibly unique shops just down the street. It’s easy, it’s fun and you’ll discover some cool goods and services that you can’t find online while meeting some pretty nice folks in the process. 

Thankfully, most of the people I talk to “get it” and understand that the quality of their lives depends in part on the holistic integrity of the community that surrounds them. The health of our town is akin to the health of our bodies and online shopping is like drive through fast food. It’s something to eat, but it sure as heck ain’t home cookin’.

Mark Christy

Laguna Beach

Shaena Stabler is the Owner and Publisher.

Lynette Brasfield is our Editor.

Dianne Russell is our Associate Editor.

The Webmaster is Michael Sterling.

Katie Ford is our in-house ad designer.

Alexis Amaradio, Cameron Gillepsie  Allison Rael, Barbara Diamond, Diane Armitage, Laura Buckle, Maggi Henrikson, Marrie Stone, Samantha Washer and Suzie Harrison are staff writers.

Barbara Diamond, Dennis McTighe, Diane Armitage, Laura Buckle and Suzie Harrison are columnists.

Mary Hurlbut, Scott Brashier, and Aga Stuchlik are the staff photographers.

We all love Laguna and we love what we do.

Email: Shaena@StuNewsLaguna.com for questions about advertising

949.315.0259

Email: Lynette@StuNewsLaguna.com with news releases, letters, etc

949.715.1736