Grüvi debuts award-winning non-alcoholic beverage at Rivian South Coast Theater

On Saturday, June 22, the award-winning non-alcoholic beverage brand Grüvi made its debut at Rivian Space for a night of PRIDE dedicated to uplifting LGBTQIA2S+ voices and celebrating culture and community. Guests were treated to a Rivian “frunk” filled with a variety of the brand’s award-winning beers and wines offering the exclusive NA option at the event. The sold-out event was an evening of LBGTQIA+ animated and adventure films curated by the Coast Film Foundation as part of their partnership with Rivian.

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Photos by Carol Rustigian

Grüvi Co-founder Anika Sawni showcasing her line of non-alcohol beverages at Rivian. She is a Forbes 30 Under 30 recipient and trailblazer for the NA space.

Co-founded by sister and brother Anika and Niki Sawni, Grüvi aims to challenge the status quo of the alcohol-free space. The brand focuses on creating a wide variety of delicious alcohol-free social beverages that elevate all of life’s moments, from brunch with friends to family BBQs.

Anika, a finalist for the EY Entrepreneur of the Year Canada award, was selected as one of Forbes’ 30 Under 30 at just 25 years old. As a co-founder and a board member of the Adult Non-Alcoholic Beverage Association, she continues to be a trailblazer in the non-alcoholic beverage space, redefining what a social experience can be.

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Rivian “frunk” filled with a variety of the brand’s award-winning beers and wines offering the exclusive NA option at the event

Grüvi is the first brand ever to be awarded gold for the world’s best non-alcoholic beer and wine at the World Beer Cup and the International Wine and Spirits Competition.

Grüvi is sold at 4,500 retail locations across the U.S. and Canada, including Total Wine & More, Whole Foods, Safeway, Loblows, Natural Growers, and in key music and sporting venues.

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Visitors try out Grüvi

Grüvi recently was added to Denver’s Mile High Stadium as their preferred NA brand.

Grüvi made history with its launch at Denver’s Ball Arena, becoming the first non-alcoholic beer and wine option in the stadium.

In 2023, Grüvi launched into Whole Foods Market with more than 100 new locations nationwide.

For more information, go to www.getgruvi.com.


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