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Laguna Beach

 Volume 12, Issue 42  |  May 26, 2020

Shop local during Small Business Saturday tomorrow

Over 90 Laguna Beach merchants have signed up to offer deals, giveaways, and attractions to customers who shop local on Small Business Saturday tomorrow, November 30. Offers range from 50 percent off to gifts with purchase and open houses with free giveaways.

The Laguna Beach Chamber of Commerce is proud to support the Shop Small Movement, and encourages shoppers to support their local businesses not only on Small Business Saturday, but all year long.

“The Chamber’s aim is to get residents to ‘Think Laguna First’ for things they need, and ultimately that’s a very healthy economic trend. Small Business Saturday is an increasingly important economic engine for independent businesses in Laguna Beach” said Paula Hornbuckle-Arnold, executive director of the Laguna Beach Chamber of Commerce. 

Small Business Hobie

Click on photo for a larger image

Photo by Mary Hurlbut

Hobie in downtown Laguna Beach

“Sandwiched between Black Friday and Cyber Monday, Small Business Saturday was created to promote shopping at small businesses in local neighborhoods. Unlike Black Friday, which belongs to malls and big box stores, Small Business Saturday is more in line with the friendly, family-oriented, and independent nature of Laguna Beach.”

Look for the Passport at participating merchants and at the Chamber booth at Main Beach.

The Citywide Sidewalk Sale is designed to get residents walking around the town and taking advantage of Small Business Saturday specials. Visit nine participating merchants and get “stamped” in order to win one of the following: Grand prize is a two-night stay in a Cottage Suite at The Ranch at Laguna Beach; second prize is a Laguna Lighthouse necklace from Fredric H. Rubel Jewelers; and there are many third prize gifts including a gift basket from Unique Boutique, candles from Buy Hand, and more. 

Contest details are on the Think Laguna First website at 

This is all a part of the Chamber’s Think Laguna First initiative that asks residents to shop, dine, and frequent local businesses not only on Small Business Saturday, but all year round. 

No reason to leave town to do your holiday shopping, #ThinkLagunaFirst. 

The Chamber is looking forward to welcoming everyone out on the town tomorrow, Saturday, Nov 30.


Shaena Stabler is the Owner, Publisher & Editor.

Dianne Russell is our Associate Editor & Writer.

Michael Sterling is our Webmaster & Designer.

Mary Hurlbut is our Chief Photographer.

Alexis Amaradio, Barbara Diamond, Dennis McTighe, Diane Armitage, Marrie Stone, Maggi Henrikson, Samantha Washer, and Suzie Harrison are our writers and/or columnists. Scott Brashier is our photographer.

Stacia Stabler is our Social Media Manager & Writer.

We all love Laguna and we love what we do.

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