Carlie & Co opens pop-up shop at The Soul Project

Carlie & Co, a local mother and daughter run stationery and lifestyle company, has opened its first pop-up shop, housed in The Soul Project in the HIP District of Laguna Beach, through the end of August. 

Owner Heather Schwarm’s mother owned Strands and Stitches, which was a popular yarn and pattern store in the same location, which makes the pop-up shop location even more poignant. 

The Soul Project is a local Laguna Beach retail space, established in 2014, that has been very popular with locals and visitors alike. The Soul Project offers simple and innovative apparel that holds “socially conscious capitalism” as a core cultural value. 

Carlie & Co will add to this philosophy by offering locally designed products like planners, journals, and other lifestyle items along with curated classes and events, all designed to inspire, energize, and empower girls and women to live their own inspired life. Carlie & Co’s planned classes and events will be scheduled throughout summer 2019.

Carlie & Co eyes

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Photo by Peggy Cormary

Local stationary and lifestyle company Carlie & Co is open at The Soul Project this summer

Heather Schwarm, CEO of Carlie & Co, gave up her C-Suite job, took a two-year hiatus in France, and then moved back to her hometown of Laguna Beach to start Carlie & Co with her daughter, the namesake of the brand, all in order to live her inspired life. 

Heather says, “Carlie and I are so excited to open our pop-up in The Soul Project! It’s such a warm and inviting space and it will give us the opportunity to really connect with the community, tell our story, and start to fulfill our mission to inspire, energize, and empower women and girls to live their inspired life. It’s so meaningful to me that this was the exact location of my mother’s local business, Stands and Stitches, a yarn and pattern store, years back. To now start a business with my own daughter and have a pop-up in this space couldn’t be more exciting!” 

Carlie, a student at LBHS, has been integral in the product development and design as she voices the needs of girls and connects with their hopes and aspirations.

Carlie and Co smiles

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Photo by Peggy Cormary

Carlie & Co is a local mother and daughter run company 

Carlie & Co is committed to creating and curating high-quality journals, planners, and other stationery and lifestyle products that help meet the needs of women on their journey to live their inspired life, at any age. Classes offered onsite will align with this vision. 

The brand offers high-quality products featuring unique patterns and designs that are globally inspired and individually designed by Carlie and Heather. The brand’s signature look is bright, cheerful, and classic with a little whimsy thrown in for good measure.

The pop-up will be located at The Soul Project at 1516 S Coast Hwy in Laguna Beach’s HIP District. It will be open from 10 a.m. until 5 p.m. Monday through Thursday, 10 a.m. - 6 p.m. on Friday and Saturdays, and from 11 a.m. to 5 p.m. on Sundays. 

Carlie & Co will host a series of “Sip, Talk, and Shop” events during the summer when the store will be open later. Carlie & Co’s pop-up will run through to the end of August with their products available for purchase daily. 

For more information about products and events Carlie & Co will be hosting throughout the summer at The Soul Project, visit