Susi Q announces new marketing/communications director

Susi Q has announced that Lynette Brasfield, who has worked with the nonprofit as their publicist for the last three years, will take on an expanded role going forward. As the marketing/communications director, she will be responsible for strategic communications planning and implementation of the broad range of Susi Q’s outreach efforts.

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Photo by Jeff Rovner

Lynette Brasfield joins Susi Q staff

In addition, she will work with the team at the Susi Q to bring in new programming designed to provide older adults with the support they need to age in place, as well as fresh entertainment, educational and informational offerings.

“Lynette has done a great job increasing awareness of the Susi Q in the community these past few years,” said Nadia Babayi, executive director of Laguna Beach Seniors, aka the Susi Q. “We are confident that with the support of our seasoned Programming/Event Manager Christine Brewer and our wonderful staff, the Susi Q will continue to provide programming at the highest level to benefit the community.”

Brasfield said she was delighted to take on new responsibilities, though very aware of the big shoes she will need to fill following Jo Ann Ekblad’s departure.

“I love the staff at the Susi Q and will miss Jo. She did a fantastic job putting together vital community-building programs as well as many exciting offerings, from opera to jazz concerts and more,” Brasfield said. “I hope to build on her legacy going forward.”

What excites Brasfield most about the Susi Q, she said, is that it’s not “your grandmother’s senior center.”

“Instead of creating a silo where seniors only interact with each other, our programs, while focused primarily on serving the needs of older adults and retirees in the community, are increasingly attractive to all ages,” Brasfield said.

“At the same time, our Lifelong Laguna program and Care Management department provide vital services to vulnerable seniors. I am thrilled to join the team in my expanded role,” said Brasfield.

Brasfield is a published novelist, writing instructor, former managing editor of Stu News Laguna and former public relations executive at Nelson Communications Group, and Hill and Knowlton.

She lives in Laguna Beach with her husband Bill and black cat, Boris.

Brasfield can be reached at lynetteb@thesusiq.org.

Visit www.thesusiq.org to review the many ongoing programs that Susi Q offers, from ukulele lessons, to standing yoga, to bridge and mahjong classes, not to mention support groups and clubs for special interest groups ranging from genealogy to current affairs to books and so much more. The Susi Q’s Care Management Department (now the Dorene Cares Office) provides free consultation, education and practical resources for vulnerable seniors, enabling them to stay safe, informed and as independent as possible.

The Susi Q is located at 380 Third St., Laguna Beach.


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